It feels like Christmas for the country’s legal marijuana stores today. Not only Christmas but all other holidays rolled in to one one smoky party known as 420.

April 20 has for a long time been a day full of civil disobedience by marijuana users, who assemble in public to light up weed at 4:20 p.m. The phrase “420” is a longtime code for marijuana users, who work it into dating profiles or post it on signs to show their common interest. But while it used to be a celebration held using a particular degree of furtiveness, the swiftly growing legalization of cannabis means an increasing number of Americans no longer face critical, if any, punishment for smoking weed.

All states that have legalized medical or recreational marijuana also have prohibited public consumption, but those rules in many cases are dismissed on April 20, when crowds assemble on college campuses and central parks to light up. That means huge sales days for shops, particularly in states with operating marijuana marketplaces: Washington, Oregon and Colorado, which could see single-day 420 sales of $20 million.

One of Colorado’s largest marijuana stores, the Medicine Man, anticipated to see more than double the regular number of customers each day Tuesday, Wednesday and Thursday.

Read more…